Welcome to Nama:Stay - a brand by women, for women.
Nama: Stay began as a simple idea: give Indian artisans a global stage while offering women everywhere clothing that feels as good as it looks. Founder Palak Chawla, a NIFT Delhi graduate, spent years traveling through craft clusters, listening to makers and learning their techniques. Over 1,000 artisans now stitch their stories into every piece, and more than 15,000 customers across the world wear those stories with pride.
Rooted in craft, shaped by purpose
Our studio is run by women and built on three promises:
• Fair wages and respectful working conditions for every artisan
• Fabrics chosen for comfort, durability, and a lighter footprint
• Inclusive sizing from XS through 3XL plus a relaxed, free-size cut
What you will find inside Namastay
• Kurtas that move effortlessly from desk to dinner
• Kurta sets coordinated for festivals and everyday ease
• Flowing Kashmiri kaftans that pair heritage motifs with modern cuts
• Cozy Kashmiri phirans for crisp mornings and snow-bright holidays
• Delicate Chikankari bottom wear to lift any look
• Handpicked home decor that turns a house into a warm Indian sanctuary
Celebrating India’s Signature Crafts
Chikankari - Once limited to white-on-white, this Lucknowi hand embroidery now appears in pastels and rich tones on our kurtas and bottoms, adding breathable texture without weight.
Kashmiri Aari & Sozni - Precise chain and satin stitches form tidy florals and paisleys on cotton, velvet, and wool, giving each phiran or kurta a clean, durable finish straight from the valley.
Kutch Mirror Work - Hand-cut mirrors secured with geometric threadwork add a subtle glint to our kurtas and co-ords, bringing a touch of Kutch craftsmanship to everyday style.
Signature collections to explore
- Girls Like To Swing welcomes summer with playful prints and airy silhouettes.
- Raabta blends Kashmiri embroidery with breezy cotton co-ords and kaftans for sunlit days.
- The Saanjh wraps you in woollen kurtas and phirans made for winter sunsets.
- Heer celebrates Kashmiri needlework with a fresh, modern twist.
- Reva brings easygoing prints to flowing shapes perfect for every day.
- Fiza introduces contemporary forms touched by subtle ethnic detail.
- Noor offers pristine whites that glow with quiet grace.
- Bahaar bursts with colors inspired by the first bloom of spring.
- Kashmiri Konnect pays homage to the valley’s famed embroidery.
- Classic Whites delivers timeless neutrals ready for any season.
Fabrics are chosen for life in every climate
Cotton stays cool and breathable.
Rayon drapes softly with a gentle sheen.
Mulmul is feather-light and ideal for humid days.
Velvet adds plush richness when the air turns cold.
Pure wool keeps you warm without bulk.
Embroidery that tells a story
Chikankari from Lucknow, Kashmiri aari work, and traditional needlecraft detail many of our pieces. Each stitch speaks of lineage, patience, and artistry handed down through generations.
Why shop with Namastay?
• Every purchase supports skilled hands across India.
• Collections blend tradition with contemporary design for true versatility.
• Quality materials and mindful finishing make each garment last season after season.
• Global shipping, easy exchanges, and friendly support keep your experience seamless.
Step into Namastay and choose clothing and decor that carry the soul of Indian heritage into your everyday life. We cannot wait to welcome you to the family.